Mike Tyson
Boxing legend and one of the world’s most recognized
athletes, Mike Tyson has a larger
presence than Tiger Woods, LeBron James and Pete Rose combined. Mike has over
45M active online followers who
are the same demographic as the Energy Drink
marketplace.
His Mission
To become the next Billion Dollar Energy Drink Brand In the $16BN North American Market
His Vision
To become the Number One Energy Drink in the North
American Market by 2026